From £1499.00

• 

  £1499.00 Sony K55XR70PU £1499.00

  £1499.00 from EE Store
  (Price includes delivery charge of £0.00)

  Incredible picture realism meets sleek design and extensive features to make the Sony BRAVIA 7 55XR70PU a top performer across the board. **Picture realism  from the studio to your home** Inspired by SonyÂs professional monitors, the Sony BRAVIA 7 55XR70PU brings studio quality images to your home. Featuring SonyÂs powerful XR Backlight Master Drive system, with thousands of Mini LEDs, this Sony 55 inch TV has colour and contrast levels that make what you watch more lifelike than ever  just as the producer intended. Factor in spacious sound, iconic style and Google TV for Smarts and you have a TV that excels in every area. **4K Mini LED technology for incredible picture detail** Using its extensive studio knowledge, the Sony BRAVIA 7 K55XR70PU reproduces unparalleled colour, detail and precision. Featuring thousands of Mini LEDs across the screen, you get to enjoy hugely improved contrast, brightness and detail, making the picture more lifelike and closer to the film makers intentions than ever. **The power behind the picture  XR Backlight Master Drive** Keeping those thousands of Mini LEDs in check is SonyÂs powerful processor; XR Backlight Master Drive. It uses a unique local dimming algorithm to enhance contrast for not just the deepest blacks and brightest whites, but also the subtle colour detail within these areas. Look deep into cave, for example, and youÂll see not just a dark cavern, but details of the rock face and dripping water caught by shards of light. It makes everything you watch more authentic and truer to how youÂd view the scene in person. **See over a billion vivid, real-world colours** As well as being bright and detailed, this Sony BRAVIA 7 benefits from incredible, real-world colour. SonyÂs expansive XR Triluminos Pro colour palette faithfully reproduces the slightest differences in shade, saturation and hue, making the colour the most natural that you might have ever seen on a TV set. **Super-smooth motion, from"